Don’t read this unless you’re serious about growing a lucrative long-term bar/bat mitzvah business
Even many brilliant event
professionals think they don’t want to advertise on a bar/bat
mitzvah site because the market is too small compared to the wedding market.
True, the market is small if you go just by that.
But don’t be fooled. It’s eight times easier to sell again
to an existing customer than it is to gain a new one. And, if you deliver great
service, bar/bat mitzvah customers become repeat customers.
Here’s why: A wedding can easily be a one-shot deal – even
if a family falls head over heels in love with you, when their next
child marries, you still may not get the job. Why? First, there will be
another family involved in the choosing – and they’ve got their own favorites.
Second, the couple could be marrying far from you – in the other family’s town
or, increasingly, at a “destination” far from home for both bride and groom.
A bar or bat mitzvah, on the other hand, is a gateway event in a Jewish
family. If a family falls in love with you now, you’ll get the sibling b’nai
mitzvah, the Sweet 16s, probably a wedding or two, the 50th
anniversary party – the whole enchilada. It’s just up to you to get that first
job – the bar/bat mitzvah – and
build that valuable lifetime relationship from there!
Our advertising prices are so low, most vendors only need to
get one job a year to more than cover the expense. Then all the other
jobs that flow from that family will be icing on the party cake!
We’re the Go-To People for Bar/Bat Mitzvahs
MitzvahChic is a phenomenon – a
bestselling book and the only one to combine “Martha” type entertaining/style
ideas with the detailed step-by-step help parents want.
MitzvahChic readers come
to our site over and over to locate party services, original ideas, and peers
to talk to. We’re the only ones offering fresh thinking on bar/bat mitzvahs.
Our vendor directory
gives four listing options so you can promote
your site or service with a package that will perfectly fit your needs.
Whichever option you select, your listing puts you in front of thousand’s of families over and over throughout the
entire Bar/Bat Mitzvah planning cycle.
Parents
Planning Their First Big Party
Are
Clueless and Scared of Messing Up
Parents typically
don’t know where to start. Most first-timers haven’t planned a big party since
their own wedding. And this feels much harder: because of the spiritual,
learning, and celebration demands. They cherish a resource like
MitzvahChic that can simplify it and connect them with quality vendors that
will make their event everything they dream it could be. As a result, we are
proud to report:
MitzvahChic is the #1 book on Bar/Bat Mitzvah planning on Amazon.com.
MitzvahChic is the #1 website for Bar/Bat Mitzvah planning according to Alexa.com, a
leading authority on web traffic rankings and statistics.
We got to be #1 by doing
intensive research into what families (both parents and kids) really
wanted from their bar and bat mitzvah.
We plan to stay #1 by innovating and listening to families. Part of that
is finding and providing links to the BEST party resources in North America.
Bar and Bat Mitzvahs are a $1.7 Billion Business
Based on feedback we’ve
received from parents planning a Bar/Bat Mitzvah, the average amount budgeted
on this event is $15,000. However, parents tell us they actually
spent significantly more than they originally budgeted. There are also many
families who plan to spend more to have an event that’s special and unique. These
MitzvahChic Members have reported spending $200,000 or more on this
once-in-a-lifetime event!
Since most families
planning a Bar/Bat Mitzvah belong to a Reform, Conservative or
Reconstructionist temple, MitzvahChic is specifically targeting over a half
million Jewish families in over 2,000 synagogues across the United States &
Canada. Based on these numbers, there are over 100,000
Bar/Bat Mitzvahs being planned each year. At $15,000 each, MitzvahChic is
reaching an audience that is spending over $1.7 billion
dollars a year on Bar and Bat Mitzvahs!
We
Have a Rapidly Growing Fan Base!
Every year, MitzvahChic
consistently markets to families who are planning Bar/Bat Mitzvahs using the
Internet and other media and they respond by visiting the website and telling
their friends to do likewise. Here are
a few comments we’ve gotten from parents that shows how they feel about
MitzvahChic:
I was absolutely dreading my daughters’ bat mitzvah and the
meaningless affair that would follow. Now I have so many meaningful ideas, I
don’t know how we’ll choose.
I’m utterly confident it will be a beautiful party. Words
just can’t express my gratitude.
Susan Klein
If I had gotten just one idea from your book, I would have
been happy.
But your book was filled with amazing ideas.
Lauren’s bat mitzvah will be so meaningful and you have
played a large role in that.
Stacy
Pellerito
I don’t know what people would do without a guru like
MitzvahChic.
Nancee
Samloff
We just had our son’s bar mitzvah this weekend and everyone
was so impressed.
So many people commented on the care and thoughtfulness we
put into the party.
I’m sure MitzvahChic will be standard fare for bar/bat
mitzvah parents from now on.
Thank you so much!!!
Sue Lasser
A Major Publisher is Putting Out
a New Edition of MitzvahChic Later This Year
Simon & Schuster is
taking over the MitzvahChic book. We’re working with them to maximize
the traffic we’ll draw from the publicity tour. We’re already off to a great
start. Here is what some of the press is saying about MitzvahChic:
Anyone who wants to take the guesswork out of planning an upcoming bar or bat mitzvah
and have a hoot doing so, must read this definitive and lively primer on the subject.
Cleveland Jewish News
MitzvahChic ushers in a new style of celebration.
MetroWest Jewish Reporter
For parents who want to say “This child is ours! And isn’t
he/she simply incredible?!”
MitzvahChic gives you the road map.
Baltimore Jewish Times
What distinguishes this terrific book – and its companion
website – is that the emphasis is as much on the party planning as it is on the
Torah portion.
Philadelphia Jewish Exponent
We
Offer a Rate for Every Budget
MitzvahChic offers
vendors four different listing packages, most with flexible customizing
options:
·
Free – Name, address & phone number with no customization options.
·
Bronze – A full color listing in the Directory at an entry level price with the ability to add
customization options.
·
Silver – A comprehensive package including a full
color ad in the Directory, Vendor Showcase, Planning Reminders and more -- at a
value price that puts you in front of families over
and over throughout their buying cycle.
·
Gold – Same as Silver level with the added benefit of being listed
above all other listings, being able to list your site/service in (3) different
categories and up to (4) different regions, and increased exposure on our home
page. As an added bonus, all Gold level vendors are placed in our new referral
service database where they will receive commission-free business leads for
Bar/Bat Mitzvahs, Weddings, Private Parties and Corporate Events.
Listings are ranked in
the directory as follows: “Gold” level listings are on top, followed by
“Silver” and then “Bronze”. The “Free” listings appear at the bottom of the
page under the three paid levels. Since location is everything, the higher your
listing on your page of the Directory, the more click-thru’s you can expect.
Here’s the
complete pricing and features grid.
|
|
Free
|
Bronze
|
Silver
|
Gold
|
|
Categories
|
1
|
1
|
2
|
3
|
|
Regions
|
1
|
2
|
3
|
4
|
|
Name of Business
|
Included
|
Included
|
Included
|
Included
|
|
Address
|
Included
|
Included
|
Included
|
Included
|
|
Phone #
|
Included
|
Included
|
Included
|
Included
|
|
Toll-free #
|
|
Included
|
Included
|
Included
|
|
Fax #
|
|
Included
|
Included
|
Included
|
|
Brief Company Description
|
|
Included
|
Included
|
Included
|
|
E-Mail Link
|
|
|
Included
|
Included
|
|
Web Link
|
|
|
Included
|
Included
|
|
Map Link
|
|
|
Included
|
Included
|
|
Details Page
|
|
|
Included
|
Included
|
|
Page View Reports
|
|
|
Included
|
Included
|
|
Planning Reminders
|
|
|
Included
|
Included
|
|
Vendor Showcase
|
|
|
light
rotation
|
medium
rotation
|
|
Referral Service
|
|
|
|
Included
|
|
Price
|
Free
|
$75/year
|
$350/year
|
$475/year
|
|
|
|
|
|
|
|
Optional Features:
|
|
|
|
|
|
Toll-free #
|
N/A
|
|
|
|
|
Fax #
|
N/A
|
|
|
|
|
Business Category
|
N/A
|
|
|
|
|
Brief Company Description
|
N/A
|
|
|
|
|
E-Mail Address Link
|
N/A
|
$35/year
|
|
|
|
Web Address Link
|
N/A
|
$35/year
|
|
|
|
Map Link
|
N/A
|
$50/year
|
|
|
|
Details Page
|
N/A
|
$75/year
|
|
|
|
Page View Reports
|
N/A
|
$50/year
|
|
|
|
Planning Reminders
|
N/A
|
|
